THE REAL ESTATE HUDDLE
Podcast Branding + Promotional Campaign
The Real Estate Huddle is a company podcast created to bring conversations about real estate, business and industry insight into a more approachable format.
I developed the visual identity for the podcast, including the primary logo, supporting design concepts and promotional graphics used to introduce and market the show.
The original direction leaned into the idea of a sports huddle, using teamwork, strategy and playbook-inspired imagery as creative starting points. As the podcast evolved, the branding became more flexible while still retaining pieces of that original concept.
Building the Identity
The selected logo features a house wearing a sports headset, combining real estate imagery with the original "huddle" concept.
The branding was intentionally kept black and white. This created a flexible identity that could work across different subjects and platforms without visually favoring a particular sport.
An Idea Worth Keeping
During the logo development process, I also created an alternate concept inspired by a coach's playbook. The typography and layout were designed to feel like chalk markings and strategic diagrams.
While this direction was not selected as the primary logo, the concept was too useful to leave behind. Its chalkboard and playbook-inspired visual language became part of the promotional campaign for the podcast.
PROMOTIONAL CAMPAIGN
The promotional graphics gave the original playbook concept a second life. Chalkboard textures, strategic markings and bold black-and-white layouts helped create a recognizable visual system for promoting episodes and introducing the podcast across social media.
Promotional graphic introducing the podcast and its visual identity.
A second promotional treatment incorporating the chalkboard and playbook-inspired campaign style.
ONE IDENTITY. MULTIPLE PLAYS.
As the podcast continued, the identity expanded into additional episode graphics and supporting promotional materials while maintaining the same core visual system.
Beyond the Screen
The podcast branding has also begun moving into physical applications, including custom coffee cups featuring the logo.
As the identity continues to grow, additional real-world applications can be incorporated alongside the digital promotional campaign.
LISTEN TO THE REAL ESTATE HUDDLE
The Real Estate Huddle is an active podcast featuring conversations about real estate, business and the people behind the industry.