LOGO DESIGN
CB Social Squad
My employer at Coldwell Banker approached me to design a logo for their new program, “CB Social Squad,” a group of managers and brand ambassadors tasked with brainstorming contests and promotions to boost agent engagement online. The header image above showcases five initial logo options I developed, exploring different styles to capture the program’s vibrant, community-driven spirit. I focused on bold, modern designs that would stand out on digital platforms, ensuring scalability and versatility for various uses.
The grid below highlights three of the logo concepts I expanded upon, each presented in full color, black, and white to demonstrate versatility. The first design, a badge-style logo with a circle and semi-circle of amplifying lines, was ultimately chosen by my employer. The second features bold “Social Squad” text with speech bubbles to symbolize spreading messages, and the third uses a stylized sunset with spreading lines to convey renewal and outreach.
