ELEVATE BRANDING
Idea Books and Folders
Annually at CBH, the company chooses an overarching theme
that guides the design and branding for the year. "Elevate"
was the chosen concept for 2024, with the focus being on the
future and looking forward while encouraging our agents to rise
to new heights. I came up with the initial design and branding
with these concept in mind, opting for colors and imagery
that expressed this theme. This imagery was used for our internal
award ceremony, merchandise, and of course our Idea Books.
Idea Books are multi-page booklets that are meant to provide a
year’s worth of month-by-month ideas for our agents, with
two versions: one for new agents starting their careers and
another for experienced agents aiming to stay at the top.
The new agent book features a sunrise design with teal
blue and light orange, symbolizing a fresh start,
while the experienced agent book has a darker sunset
theme with royal blue and gold, reflecting achievement.
These colors ultimately were chosen to tie into our 50th
anniversary as the #1 brokerage in the area, incorporating
gold for the milestone (50th anniversaries are known as golden
anniversaries) and our signature CB blue branding.
The Elevate theme features two color palettes: a Day/Light theme with a gradient from light blue to yellow, and a Night/Dark theme with a gradient from dark blue to a deeper gold. Each palette is broken down into four main colors, ensuring versatility across print and digital applications
“COLOR TELLS THE STORY”
For the Elevate theme, I chose Futura for its futuristic, elevated look, with the condensed version adding a sense of height that aligns with the theme. The fonts are displayed in full uppercase and lowercase alphabets, categorized into headings, subheadings, and body text. For body text, I opted for Helvetica, a simple sans-serif that complements Futura’s boldness while maintaining readability.
“CONSISTENCY BUILDS TRUST”
This mood board captures the inspiration behind the Elevate theme, focusing on imagery that conveys upward movement and height. Skies, gradients, arrows, and designs with an ascending flow helped shape the visual language, ensuring the theme embodies a sense of growth and aspiration for our agents.
EXPLORE THE NEW AGENTS VERSION OF THE IDEA BOOK
“EMPOWER YOUR TEAM”
EXPLORE THE EXPERIENCED AGENTS VERSION OF THE IDEA BOOK
The Elevate pattern adorns a folder and water pens, featuring our logo moving upward through the mountain design. These were distributed at an agent seminar.
At our award ceremony, the Elevate pattern was used on the run of show, paired with a fancy table setting to celebrate our 50th anniversary in style.
Three large boards at the award ceremony showcased a timeline of significant moments from our 50-year history, tying into the Elevate theme.