Soar
2025 · Awards + Idea Books
The next annual campaign was "Soar," built around flight, sky and aviation-inspired imagery.
The concept focused on momentum, possibility and helping agents continue moving upward while introducing a completely new color palette and typography system.
Soar uses a light, airy palette inspired by open skies and movement. Blues form the foundation of the identity, supported by lighter tones that keep the campaign optimistic, energetic and forward-looking.
The typography was selected to reinforce the campaign's sense of movement and possibility. Bold headline treatments provide impact, while supporting type remains clean and readable across event materials, print pieces and longer-form publications.
Flight, clouds, open skies and upward motion shaped the visual language for Soar. These elements created a flexible system that could move from the awards celebration into the annual Idea Books and supporting marketing materials.
Soar branding extended into the annual awards event through environmental graphics and supporting materials.
Event materials carried the flight-inspired visual system into the in-person celebration.
Additional applications helped reinforce the campaign identity across multiple touchpoints.
EXPLORE THE IDEA BOOKS
The Soar visual system continued through both annual publications, adapting the flight-inspired campaign to longer-form content.
