CHARITY CAMPAIGN

This campaign was commissioned by one of my agents at Coldwell Banker Heritage to promote “Rock Your Socks for Down Syndrome,” a charity initiative close to her heart. The program aims to spread awareness about Down syndrome, the organization, and ways to get involved, particularly around its dedicated holiday. The organization’s mission is to foster understanding and support through an engaging concept—wearing colorful socks to spark conversations and raise visibility for the cause.


This postcard was a key piece of the Rock Your Socks campaign, featuring the text “Rock Your Socks” and the holiday date. I designed it with five eye-catching socks “standing” atop the text, creating a playful and engaging visual. The agent sent these postcards, along with funky socks, to her favorite clients, encouraging them to wear the socks on the holiday to raise awareness for the cause. We also invited them to share photos or tag us online to further spread the word, amplifying the campaign’s reach through community participation.